unique selling point

unique selling point
уникальное свойство продукции

English-Russian dictionary of Arts . 2014.

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  • unique selling point — ➔ point1 * * * unique selling point UK US noun [C, usually singular] (also unique selling proposition, ABBREVIATION USP) ► MARKETING a feature of a product that makes it different from and better than all its competitors …   Financial and business terms

  • unique selling point — /ju:ˌni:k selɪŋ pɔɪnt/, unique selling proposition /ju:ˌni:k selɪŋ prɒpəˌzɪʃ(ə)n/ noun a special quality of a product which makes it different from other goods and is used as a key theme in advertising ● A five year guarantee is a USP for this… …   Marketing dictionary in english

  • unique selling proposition — uˌnique ˈselling propoˌsition noun [countable] MARKETING another name for unique selling point * * * unique selling proposition UK US noun [C, usually singular] MARKETING ► UNIQUE SELLING POINT(Cf. ↑ …   Financial and business terms

  • Unique selling proposition — The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s. It states that such campaigns made unique… …   Wikipedia

  • selling point — noun a characteristic of something that is up for sale that makes it attractive to potential customers • Hypernyms: ↑point * * * noun, pl ⋯ points [count] : a quality or feature that makes people want to buy something The car s new sound system… …   Useful english dictionary

  • Unique Selling Proposition — Dieser Artikel oder Abschnitt ist nicht hinreichend mit Belegen (Literatur, Webseiten oder Einzelnachweisen) versehen. Die fraglichen Angaben werden daher möglicherweise demnächst gelöscht. Hilf Wikipedia, indem du die Angaben recherchierst und… …   Deutsch Wikipedia

  • Unique selling proposition — Dieser Artikel oder Abschnitt ist nicht hinreichend mit Belegen (Literatur, Webseiten oder Einzelnachweisen) versehen. Die fraglichen Angaben werden daher möglicherweise demnächst gelöscht. Hilf Wikipedia, indem du die Angaben recherchierst und… …   Deutsch Wikipedia

  • selling point — a unique or advantageous feature that appeals to the prospective buyer of a service, product, etc.: A generous discount is the chief selling point of the book club. [1920 25] * * * …   Universalium

  • Point — The smallest unit of price change quoted or, one one hundredth of a percent. Related: minimum price fluctuation and tick. The New York Times Financial Glossary * * * ▪ I. point point 1 [pɔɪnt] noun [countable] 1. a single idea, opinion, or fact,… …   Financial and business terms

  • point — See minimum price fluctuation. The CENTER ONLINE Futures Glossary See basis point. American Banker Glossary The smallest unit of price change quoted, or one one hundredth of a percent. Related: minimum price fluctuation and tick. Bloomberg… …   Financial and business terms

  • Point of difference — is a term used for an outcome of product differentiation. In business economics, differentiation is seen as an important strategic move for companies to make. Because of an overwhelming variety of products and services on the market, those that… …   Wikipedia


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